Conceived, created and promoted GETI 2018, the largest ever global energy workforce trends survey
Having successfully advised on the development of and promoted last year’s inaugural Global Energy Talent Index (GETI), this time we were asked to go one better and research, write and design the report from scratch. The goal? Establish GETI as not only the biggest but the best and most insightful workforce survey the industry had ever seen.
We designed new pages layouts using new styles of typography, photography graphics, using custom icons to signal each chapter and help with navigation. We focused on clear, bespoke designs for pie charts, graphs and tables through a vibrant, complimentary colour palette to help them stand off the page and illustrate the data points.
We carried the digital theme through edited photography that alludes to both data and energy – a perfect fit for the messaging of the report that we later optimised for both print and online versions.
“We couldn’t be happier with GETI 2018. Aspectus have developed a brilliant report, packed with answers to the questions our clients are asking as they plan for an uncertain future. We can’t wait to repeat this success in next year’s edition.”
JANETTE MARX & HANNAH PEET
CEO AT AIRSWIFT & MD OF ENERGY JOBLINE