SEO consultation for a well-established freelancer jobs platform to help improve technical foundations and build organic growth.
After experiencing a gradual decline in organic traffic over a twelve-month period, PeoplePerHour wanted to understand why they were experiencing a drop in organic performance and reverse the trend.
We first ran extensive audits which looked at the competition, technical and on-page optimisations. This identified two main technical issues: canonical linking and missing HTML attributes within internal paginated links.
Rectifying the technical issues identified in the audit resulted in over 4,000 additional linking domains being discovered. The consultation also resulted in more than 15,000 toxic links being disavowed. In turn, this increased domain authority from 70 to 80.
Toxic domains disavowed
Increase in organic traffic in international markets
New linking domains
Domain authority increased from 70 to 80
“Aspectus have been a fountain of knowledge for us here at PeoplePerHour and we will be forever grateful for their help in developing our ranking and traffic. We always felt safe in the knowledge that our traffic was being monitored with the attention to detail needed to flag anything important as soon as possible so we could address issues and continue on our journey to better our visibility online and increase our organic traffic. Huge thanks to the team for all their hard work.”
HEAD OF MARKETING